McDon’t
Full disclosure: I once ate Happy Meals for a full week so I could collect all The Incredibles toys. That experience rid me of any further urge to consume McDonald’s products, unless it’s 3am and there’s nothing else.
My Personal Ordeal with the Arrogant Managers of McDonald’s
My name is Gary Granada, I am a KaalagaD volunteer, and I need 5 seconds of your time to help reduce the use of styrofoam in fast food chains.
What was meant to be a nice and simple Saint Francis Day motorcade-march to McDonald’s turned out to be a nightmare. We were rudely treated by McDonald’s, to put it mildly. Weeks before, we already sought a dialogue with them to reiterate our concern for their reluctance to reduce their use of styrofoam, despite their pledge to seriously attend to it during our dialogue in 2002! (Jollibee said the same thing, and while we are not satisfied with their response, at least they made some effort to shift to other packaging and serving materials.) We wrote to them, went to their office, made follow ups, waited for a response. The most we got from them was ‘you wait for our call’. They never called, never wrote back, but verbally said they will assign representatives to receive our motorcade’s representatives.
When we got there, their representatives turned out to be the Citibank Building’s security detail. Ill-mannered and impolite, they told us that they were told by McDonald’s that they were not expecting us. One of our staff went up to their 17th floor office to find out whether they were willing to sit down and talk matters. Told to tell us to wait, we waited. The giant that it is, the bosses of McDonald’s apparently regard little children, nuns, mothers, priests and concerned consumers as their employees. We asked how long we were supposed to wait and got no straight answer. Finally they sent word for me to come up, just me, no one else. I thought these people must have seen too many spaghetti movies, perhaps they thought they had a hostage crisis. I was led to a conference room that could easily sit six or seven people and was greeted by two bright boys.
Think about it. Naglakad kami papuntang McDonald’s, at pagdating namin doon, wala man lang bumaba para kausapin kami ng maayos. At pinatawag ako nitong dalawang batang managers!
It occurred to me that there were far more basic issues that plague McDonald’s than styrofoam. Like common courtesy. So I explained to these rich young rulers that the courteous thing to do was to go down, greet the delegation and ask how they may be of help. I even asked them where they were schooled, because in the public school in an obscure town where I came from, they manage to teach such things in Grade One. Their bloated bright brains must have taken up the space that was meant for their ears. It felt like talking to an electric fan.
Meanwhile I insisted that somebody from Greenpeace, the Ecowaste Coalition, Franciscan Movement for Justice, Peace and Integrity of Creation, and the JPICC of the Association of Major Religious Superiors of the Philippines (our partners in the activity) be present as well. They said they can only accommodate three people at most. Fine. So I said I and our staff will go down and we will send three people up. But at the lobby, the three representatives we sent were barred by security people from proceeding, again upon McDonald’s instructions we were told. It looked hopeless.
We decided to wrap up the program when out of nowhere a condescending woman materialized and introduced herself as the media relations officer of McDonalds. She said ‘Why don’t you go to Jollibee instead, they’re number One.’ To which Father Ben Moraleda replied, ‘We did, and at least they are doing something.’
On the side, irked by her audacity, Fr. Ben quipped, ‘And please take that hand of yours off my shoulders, I don’t like you.’
And all that commotion for a very simple and very reasonable plan: that McDonald’s reduce the use of styrofoam by 50% within one year. McDonald’s has once again demonstrated its arrogance and incapacity to appreciate the sincere and constructive efforts of common folks to protect our environment. Unlike them, we do not make money doing what little we can to help make things a little better for everybody.
5 seconds, that’s all I ask of you to help reduce the use of styrofoam. Sa mundo ng mga mayayabang, papansinin lang nila tayo kung tayo ay maninindigan. Take 5 seconds to think twice before choosing where to dine or order food.
WHEN YOU HAVE A CHOICE, DON’T CHOOSE MCDONALD’S.
I feel sad for that woman and those two young managers. So young, so successful, so ahead of their game, so privileged; so rude, so arrogant, so lacking in character, so bland. And I have since stopped wondering why their burgers taste the way they do.
October 25th, 2006 at 17:51
Havent eaten in McDo for almost four years. Detestable institution.
Filling Station in Burgos street is the best option in 24 hour cuisine.
Supporting red light district cuisine is a very noble pursuit.
October 25th, 2006 at 18:26
So let me get this straight, these guys expected to flash-mob the McDonald’s headquarters so that some corporate geeks (in Armani Exchange Suits) could sit down and collaborate (with guys who think ACDC Back in Black T-Shirts are the bomb) on reducing the use of take-away plastic containers?
Optimistic much?
The Suits were dumb, or at least not well versed in the latest CRM techniques for dealing with pesky NGO types.
Phase 1: Free Kiddie Meals for All! (ok P50 x 20 people = one round of golf)
Phase 2: Agree on but request meeting at [Country Club of Choice], say Tagaytay Highlands. Watch NGO-bots squirm at menu prices. Offer to split the tab. “Oh, sorry we only take credit cards. Ok, we’ll pay for the meal then you can bugger off…”
Phase 3: Take them to your spanking new Gawad Kalinga village so they can talk to ex-squatters prepped by PR firm. Lechon and Beer.
If McDo Management is guilty of anything, it’s a lack of imagination.
October 25th, 2006 at 23:20
I thank my mom and grade school teacher for instilling the value of Filipino patriotism in me. Panlasang Pilipino is still better than the American taste so as much as possible, I go to Jollibee and enjoy their crispy hot Chicken Joy. I also salute KFC for using ceramic plates instead of styro.
I have been earth-friendly since I was a kid and I’m one of those “weird” people who don’t use straw because it’s not recyclable.
October 26th, 2006 at 03:47
I don’t think all McDonalds outlets have the practice of using styrofoam containers, just to be fair. They use paper bags for takeout meals in the US.
I guess one way to handle this is to actually write the Mickey Dee’s corporate headquarters in the US. Let them know that their franchise holders in The Philippines haven’t been good with environmental standards. A lot of crap could roll downhill by raising a stink at a much higher level if the Manila-based subsidiary would as much be unreasonable.
http://www.mcdonalds.com/corp.html
Good luck and shake the system down!
October 26th, 2006 at 21:56
I haven’t eaten an Big Macs or qtr pounders for the last 2 years. ang mahal na kasi eh.