This is your brain on money.
Mat with scarf, originally uploaded by Koosama.
“I sometimes wonder what goes on in my head when I make stupid investment decisions. A few weeks ago, I had a chance to find out, when I took part in an experiment at New York University’s Center for Brain Imaging, in a building off Washington Square Park. In the lobby, I met Peter Sokol-Hessner, a twenty-four-year-old graduate student, who escorted me to a control room full of computers. Sokol-Hessner is completing a doctorate in psychology, but he is currently working on a research project in the emerging field of neuroeconomics, which uses state-of-the-art imaging technology to explore the neural bases of economic decision-making. Sokol-Hessner is particularly interested in “loss aversion During the past decade or so, economists have devised a series of experiments to demonstrate just how much we dislike losing money.”
From Best Science Writing 2007: Mind Games: What neuroeconomics tells us about money and the brain, by John Cassidy.Â
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August 13th, 2008 at 07:00
great shot of mat! :)