Anthropology of Preppy
Soon to be reissued with English text: Take Ivy, a book of photographs that is also an ethnographic study of Ivy League campuses in 1965.
The book was commissioned by Kenzuke Inshizu, who founded an Ivy-inspired clothing line called Van Jacket.
So the preppy uniform gave rise to a passionate Japanese fashion cult.
Clearly preppy never changes. These photos could’ve been taken today, though not necessarily on Ivy campuses. We still see the influence of Prep on contemporary Japanese design.
I have the strange urge to turn up my collar and wear topsiders. Thanks to Tennis Mike for telling me about the book.
Answers to questions you might be asking, unless you wandered onto this site purely by accident >>>
August 3rd, 2010 at 18:49
I wouldn’t have known these guys were from the 60’s just by looking at the pics! They look so contemporary! I haven’t seen local pics of the same era looking so ageless.