JessicaRulestheUniverse.com

Canteen operators, hoteliers, karinderya owners, caterers, amateur and professional cooks are invited to the 1st Tindahan ni Aling Puring KAINdustriya Convention on October 14 and 15 at the World Trade Center Tent Area in Pasay City. Admission is free.

Organized by retail giant Puregold, the convention is a national fiesta where food entrepreneurs can shop for food items at discounted prices, and learn how to improve their earning potential.

“These food resellers provide a big boost to the local economy,” says Puregold Merchandising Director Vincent Co. “They source their supplies from their communities, and generate jobs in those same communities. They also provide nourishment to the country’s workforce, from laborers to executives, who do not have the time to prepare their own meals but need good Filipino home cooking to keep them strong.”

The KAINdustriya Convention aims to give small- and medium-scale food entrepreneurs what the annual Puregold Sari-Sari Store Convention has been providing tindahan owners for the last 11 years. During the two-day event, entrepreneurs may attend free seminars and learn business tips from experts, including RJ Ledesma and Anton Diaz of Mercato Centrale. They can attend cooking demonstrations by renowned chefs, check out the trade showcase, and buy food retail products at discounted prices.

This being a fiesta, celebrities will grace the event.

“It will be two days of kita, kain and kabuhayan for our neighborhood chefs,” said Co. “Through this event, we hope to foster a sense of community among our food entrepreneurs and inspire them to bring their business to another level.”

Puregold will also hold pocket KAINdustriya events at its QI Central, Paranaque, Cainta Junction, Valenzuela, Meycauayan and Dau branches. For updates on the latest Puregold events and offerings, visit their Facebook page or follow them on Twitter and Instagram.