Avatar makes Cebu the earring capital of the Philippines
Our first stop in Cebu was the Avatar store at the Bellavista Hotel.
Avatar is a Cebu-based fashion accessories and jewelry brand that pre-dates the James Cameron movie (although the tall blue aliens would like it). Its products are exported all over the world, and it’s won many awards for design.
“Avatar” means “the incarnation of an idea” and if the idea is “Death to the boring,” we consider it a success.
They have a pop-up store in Greenbelt, but the Bellavista Hotel outlet has the best prices. You can get earrings for as low as Php100. There are bracelets, necklaces, etc, but we didn’t look at them because we were on our way to lunch.