Aggretsuko and Gudetama: Adorable and anti-capitalist
If Hello Kitty represents happy-go-lucky submission to globalization, Sanrio’s newer characters respond to the market with soul-crushing resignation or seething rage. Aggretsuko “is a symbol and expression of the pent-up stress and irritation that is rife in the world today,” her designer, Yeti, wrote in an email. And Gudetama, Amy wrote, parallels “the people in modern society who despair amid economic hard times.”
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