Why do we love corned beef?
We like Delimondo corned beef. Good meat, no fuss, plain packaging.
Last week while many parts of the city were underwater we tramped to the neighborhood supermarket for supplies and found that everyone had had the same idea. Every shopping cart and basket was in use and there were long queues at the cashiers. The shoppers were stocking up on toilet paper, instant noodles, canned sardines. There was a panic-buying run on corned beef.
How did corned beef become a staple of the Filipino diet? We think it started in World War II, when American soldiers handed out cans of corned beef from their rations. (During the Napoleonic Wars the British soldiers lived on corned beef.) Maybe earlier, during the American Occupation and Commonwealth periods.
In the Philippines corned beef is served as breakfast, merienda, lunch, merienda, dinner, and midnight snack. If you prick us, corned beef comes out. The number of local and imported corned beef brands on the market boggles the mind. We still remember our childhood shock at discovering that not all corned beef came out of a can.