The return of the golddigger
“Once a joke or a cautionary tale, today gold-digging is being offered as a viable career choice for women, viewed with a new regard, even glamour. High-end cosmetics line Laura Mercier has launched The Gold Digger Collection this summer so we can all look like one. Walk down the local high street and you’re likely to see a young woman in a T-shirt proclaiming “Golddigga”, or, for those who prefer a more formal approach, “Hello, My Name is Gold Digger”. You can purchase T-shirts online that say “Sugar Daddy”, “I Love My Sugar Daddy”, “Wanted: Sugar Daddy. Please Submit Bank Details Upon Application”. This is supposed to be ironic, but would these same women wear a T-shirt emblazoned with “Prostitute”?”
Sarah Churchwell on Material Girls in The Guardian.