JessicaRulestheUniverse.com

In July this year there were 204 newly-diagnosed HIV cases recorded in the Philippines. This is the highest number of new HIV cases logged in a single month—a 56 percent increase over the same period last year.

The Philippines is one of only seven countries worldwide where HIV cases are on the rise.

The Philippines is on the brink of an HIV epidemic.

On 9/11, Groupon’s G-Team and The Love Yourself Project will raise the 9-1-1 emergency signal on the staggering rise of HIV cases in the Philippines.

Log on to www.groupon.ph from September 11-13 and donate to The Love Yourself Project to help prevent the spread of HIV/AIDS in the Philippines.

You can make a P100 cash donation, a P400 donation which comes with a free Love Yourself t-shirt, or a P1000 donation that entitles you to a Love Yourself photo-shoot on September 24, complete with a pre-shoot styling session and a free Love Yourself t-shirt. The deal will run from September 11 and end on September 13.

The 9/11 deal is Groupon’s inaugural G-Team deal outside North America. Groupon was born out of collective action and fundraising platform The Point in 2008. Its philanthropic roots were channelled into the launch of G-Team. While Groupon enables shoppers to discover the best their city has to offer, G-Team further connects consumers to their cities by spotlighting local organizations. Facilitating support through the collective action-by-tipping point model that Groupon pioneered, G-Team campaigns are designed around an organization’s specific need, like fundraising to create school supply kits, but only ‘go live’ if a certain number of people agree to participate. There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This innovative approach to fundraising has raised more than PhP12M for various organizations.

“We are excited to employ the ‘people power’ model of Groupon’s G-Team to raise awareness of HIV/AIDS in the Philippines,” said Ronivin Garcia Pagtakhan, CEO/President of The Love Yourself Project. “We are honored to be the first organization featured by The G-Team in the Philippines.”