The second of the Boysen KNOxOUT Project: EDSA (Everyone Deserves Safe Air) artworks rendered in air-cleaning paint can now be seen at the Edsa Ortigas flyover.
Baby Imperial and Coco Anne composed the work, a mathematical/abstract “description” of the Edsa Revolution of 1986.
Boysen KNOxOUT Project: EDSA is the world’s first large-scale public art project using paints that can clean noxious air pollutants.
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Billboards, Los Angeles, 2019. From Blade Runner.
Rush hour traffic northbound on Edsa Guadalupe, 1 July 2011
1. “ . . .”
“OMG.”
“WTF!”
2. “They’re so. . .they’re so. . .naked. I mean technically they’re not naked because they’re wearing little briefs but the tiny scraps actually call attention to what’s under them so they couldn’t be more naked.”
3. “It’s a sign. I’m breaking off my engagement to Ursula, whom I only proposed to at the insistence of my parents, to be with the one I truly love: Facundo.”
4. “You can get those pecs and abs by sniffing glue??”
5. “Stop this train! Stop it! Where is the emergency cord? Mama, para!”
“I’ve. . .seen things. . .you people wouldn’t. . .believe. Attack ships. . .on fire. . .off the shoulder of Orion.”
Read my column at interaksyon.com.
Meanwhile, The Adventures of Rain Dance Maggie from the Red Hot Chili Peppers album I’m With You, out 30 August.
Photo by cesarcambay from Panoramio.
Overheard by Anna on the MRT as the train passed a giant Belo billboard on Edsa:
“Ano ba naman yang billboard ni Ruffa, Body Ti-teh.”
Anna’s thought balloon:
“Oo nga naman, dapat ang spelling T-y-t.”
(Apologies to non-Tagalog speakers: humor untranslatable.)
Photo: Jose Tence Ruiz, one of 8 commissioned artists for a large-scale public art project along EDSA, supervises his work along the Barangay San Lorenzo wall. This painting will be unveiled on Saturday, May 7 at 8 a.m.
The Philippine paint manufacture leader BOYSEN, with the support of the MMDA, is launching an urban renewal initiative that simultaneously cleans the air and enables ambitious public artworks to be accomplished.
Eight huge artworks by 11 artists will be executed on EDSA, one every 45 days, until early 2012. In their hands the revolutionary paint product KNOxOUT becomes a medium of social change.
The BOYSEN KNOxOUT PROJECT: EDSA was designed around a paint that is activated by sunlight to transform airborne toxins into safe residues that can be washed away by rains. Scientific texts have demonstrated that for every square meter of surface painted with KNOx-OUT, the exhaust of 10 cars is eliminated.
Each artwork will cover 1000 square meters of high walls. The works will be executed on high walls along EDSA and on a selection of MRT pylons and station walls. At this size, collectively 10,000 square meters, the toxins in the exhaust of 100,000 cars can be neutralized. The project goes beyond “beautification” and beyond illustrating environmentalist ideas by using a paint medium that helps to address one major urban problem.
The commissioned artworks should make the often difficult ride down EDSA more pleasant. The artists are Jose Tence Ruiz, Neal M. Oshima, Baby Imperial and Coco Anne of B+C graphic design studio, the art department of the advertising agency TBWA, Virgillio “Pandy” Aviado, Alfredo and Isabel Aquilizan, Erika Tan and Tapio Snellman. The Boysen KnoxOut Project: EDSA is curated and supervised by Tao, Inc.
Memo to graphic designers: It’s 2011.
This is us in the 90s.
We restrained our hair and we had no cats.
This is us in the 21st century.
We like our hair dishevelled (What Pedro Almodovar calls the “divento matta” (I go mad) hairstyles in Italian movies) and we begin to resemble our cats.
Pedro is very particular about the hairstyles of his protagonists.
I have a column that appears every Friday on the Channel 5 news site.
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